Conversion Rate Calculator
Upload your data and test your conversion rate
Upload your data or use the sliders to see your conversion rate instantly, then test what happens when traffic or orders change.
Your data stays in your browser. We do not upload, save or store it, and it is cleared as soon as you refresh or leave this page.
- Upload your data (Excel or CSV).
- Or use the sliders to adjust sessions or orders.
- See your conversion rate instantly and test different scenarios.
Adjust & See the Impact
Move the sliders to change sessions or orders and see the updated conversion rate.
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What the conversion rate calculator does
Conversion rate is the share of visitors who place an order: orders divided by sessions, times 100. This calculator works it out from your own numbers and lets you test what happens when traffic or orders change.
How to use it
Upload your data or use the sliders to enter sessions and orders. The dashboard shows your conversion rate instantly. Then change traffic or orders to see how the rate moves, before you plan a campaign or a site change.
Why track conversion rate
Getting more visitors costs money, so lifting conversion is usually the cheaper way to get more orders from the same traffic. Check the rate by device and traffic source as well as overall, because one blended number can hide a weak mobile checkout or a poor traffic source.
Frequently asked questions
How do I calculate conversion rate?
Divide orders by sessions and multiply by 100. For example, 50 orders from 2,000 sessions is a 2.5% conversion rate.
What data do I need?
Sessions and orders for the same period. You can type them in with the sliders or upload your data.
What should I do next?
Read the related article for five practical tips on product pages, checkout, mobile experience and trust.